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  <titleInfo>
    <title>Cases to accompany Contemporary strategy analysis</title>
  </titleInfo>
  <name type="personal">
    <namePart>Grant, Robert M.</namePart>
    <namePart type="date">1948-</namePart>
    <role>
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    <place>
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    <place>
      <placeTerm type="text">Oxford</placeTerm>
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    <publisher>Blackwell Pub.</publisher>
    <dateIssued>2008</dateIssued>
    <edition>6th ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xiv, 347 p. : ill. ; 25 cm.</extent>
  </physicalDescription>
  <tableOfContents>Madonna -- Laura Ashley Holdings plc : the battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart Stores Inc., 2007 -- Manchester United : the Glazer takeover -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch Shell Group -- Harley-Davidson, Inc., January 2007 -- Raisio Group and the Benecol launch -- Rivalry in video games -- Eni SpA : building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse : going international -- Euro Disney : from dream to nightmare -- Richard Branson and the Virgin Group of companies in 2004 -- Jack Welch and the General Electric management system -- Jeff Immelt at General Electric, 2001-2006 -- AES Corporation : rewriting the rules of management.</tableOfContents>
  <note type="statement of responsibility">Robert M. Grant.</note>
  <subject authority="lcsh">
    <topic>Strategic planning</topic>
    <topic>Case studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Decision making</topic>
    <topic>Case studies</topic>
  </subject>
  <classification authority="lcc">HD30.28 .G72 2008</classification>
  <classification authority="ddc" edition="22">658.4/012</classification>
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      <title>Contemporary strategy analysis</title>
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    <name type="personal">
      <namePart>Grant, Robert M.,</namePart>
      <namePart type="date">1948-</namePart>
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  <identifier type="isbn">9781405163101 (pbk. : alk. paper)</identifier>
  <identifier type="isbn">1405163100 (pbk. : alk. paper)</identifier>
  <identifier type="lccn">2007008013</identifier>
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