01381cam a22003614a 4500 3670 3670 13753751 OSt 20230621113214.0 041018s2006 maua b 001 0 eng 2004061068 0072966343 (alk. paper) DLC DLC DLC pcc HF5415.135 .C72 2006 658.8/02 22 Cravens, David W. Strategic marketing / David W. Cravens, Nigel F. Piercy. 8th ed. Boston, Mass. : McGraw-Hill, c2006. xvii, 726 p. : ill. ; 26 cm. McGraw-Hill/Irwin series in marketing Various multi-media instructional materials are available to supplement the text. Includes bibliographical references and indexes. Marketing Decision making. Marketing Management. Marketing Management Case studies. Piercy, Nigel. Publisher description http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 0 0 lcc 0 0 LPL LPL GEN 2020-09-25 DONATIONS 0 HF5415.135 .C72 2006 2017/9938 2020-09-25 00:00:00 9938 2020-09-25 BK