Engel, James F. <br/><br/>
Promotional strategy :  managing the marketing communications process / 
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 
 - 5th ed. 
 - Homewood, Ill. :  R.D. Irwin,  1983. 
 - xv, 655 p., [4] p. of plates :  ill. (some col.) ;  25 cm. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>025602846X 
<br/><br/><label>LCCN: </label>82084060  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .E53 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8/2