Farnham, Paul G. creator text bibliography nju Upper Saddle River, NJ Pearson Prentice Hall c2005 2005 1st ed. monographic eng

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xxvii, 558 p. : ill. ; 26 cm. Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making. Paul G. Farnham. Includes bibliographical references and index. Economics Management HB171.5 .F2487 2005 330/.02/4658 0130924253 2004018853 http://www.loc.gov/catdir/toc/ecip0421/2004018853.html http://www.loc.gov/catdir/toc/ecip0421/2004018853.html DLC 040811 20230621113155.0 13684880