01769cam a22003134a 4500 2955 2955 13684880 OSt 20230621113155.0 040811s2005 nju b 001 0 eng 2004018853 0130924253 DLC DLC DLC pcc HB171.5 .F2487 2005 330/.02/4658 22 Farnham, Paul G. Economics for managers / Paul G. Farnham. 1st ed. Upper Saddle River, NJ : Pearson Prentice Hall, c2005. xxvii, 558 p. : ill. ; 26 cm. Includes bibliographical references and index. Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making. Economics. Management. Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018853.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 LPL LPL GEN 2020-03-10 DONATION TEXTBOOK FOR CHANGE CANADA 0 HB171.5 .F2487 2005 2017/6004 2020-03-10 00:00:00 6004 2020-03-10 BK