01536cam a22002654a 450000100090000000300040000900500170001300800410003001000170007102000150008804000180010304200080012105000250012908200210015410000210017524500470019625000120024326000610025530000360031650400510035250507580040365000150116165000160117685600780119213684880OSt20230621113155.0040811s2005    nju      b    001 0 eng    a  2004018853  a0130924253  aDLCcDLCdDLC  apcc00aHB171.5b.F2487 200500a330/.02/46582221 aFarnham, Paul G.10aEconomics for managers /cPaul G. Farnham.  a1st ed.  aUpper Saddle River, NJ :bPearson Prentice Hall,cc2005.  axxvii, 558 p. :bill. ;c26 cm.  aIncludes bibliographical references and index.0 aManagers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making. 0aEconomics. 0aManagement.413Table of contentsuhttp://www.loc.gov/catdir/toc/ecip0421/2004018853.html