Marketing/ 

 - 4th custom edition. 
 - Boston,New York.:  Pearson Learning Solution,  c2011. 
 - 629 p.:  ill.;  27 cm. 
<br/><br/><label>ISBN: </label>0558753620 
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68 2011