STRATEGIC MARKETING PROBLEMS:  Cases and Comments/ 
Kerin,Roger A & Robert A. Peterson. 
 - Upper Saddle River,New Jersey.:  PEARSON,  c2010. 
 - iv,357 p.:  27 cm. 
<br/><br/><label>ISBN: </label>1256282448 
<br/><br/><label>LC Class. No.: </label>HF5415  / .K47 2010