TY  - BOOK
AU  - Kotler,Philip
TI  - A framework for marketing management
SN  - 0131213458
AV  - HF5415.13 .K66 2008
U1  - 658.8 22
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -