Kotler, Philip. <br/><br/>
A framework for marketing management / 
Philip Kotler. 
 - Canadian ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2008. 
 - xxiii, 377 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131213458 
<br/><br/><label>LCCN: </label>2005056450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K66 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8