Contemporary Canadian Marketing Cases/ 
Mackenzie,H.F 
 - 2nd edition. 
 - Toronto,Canda.:  Pearson/Prentice-Hall,  c2004. 
 - xi,318 p.:  ill.;  24 cm. 
<br/><br/><label>ISBN: </label>0131201492 
<br/><br/><label>LC Class. No.: </label>HF5415.12  / .M33 2004