00774cam a2200253 a 450000100090000000300040000900500170001300800410003001000170007102000380008802000350012604000180016104200080017905000250018708200140021210000200022624500780024625000120032426000370033630000360037350400530040965000270046270000310048916556415OSt20230621113151.0101129s2012    maua     b    001 0 eng    a  2010049476  a9780132539302 (pbk. : alk. paper)  a0132539306 (pbk. : alk. paper)  aDLCcDLCdDLC  apcc00aHF5415.13b.K68 201200a658.82221 aKotler, Philip.12aA framework for marketing management /cPhilip Kotler, Kevin Lane Keller.  a5th ed.  aBoston :bPrentice Hall,cc2012.  axxiii, 332 p. :bill. ;c24 cm.  aIncludes bibliographical references and indexes. 0aMarketingxManagement.1 aKeller, Kevin Lane,d1956-