INTEGRATED MARKETING COMMUNICATIONS:  Strategic Planning Perspective/ 
Tuckwell,Keith J. 
 - Toronto,Canada.:  PEARSON/Prentice-Hall,  c2005. 
 - xix,423 p.:  ill.;  28 cm. 
<br/><br/><label>ISBN: </label>0131405381 
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / .T83 2005