INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC PLANNING PERSPECTIVES
text
Toronto,Canada
PEARSON/Prentice-Hall
c2008
2nd edition.
monographic
eng
xxiii,440 p.: ill.; 28 cm.
Tuckwell,Keith J.
HF 5415.123 .T83 2008
0132199122
DLC
200220
20230621113151.0