Sterne, Jim, 1955- World Wide Web marketing : integrating the Internet into your marketing strategy / Jim Sterne. - New York : J. Wiley, c1995. - xvii, 331 p. : ill. ; 24 cm. Includes index. ISBN: 0471128430 (paper : alk. paper) LCCN: 95032269 Subjects--Topical Terms: Internet marketing.World Wide Web.Internet. LC Class. No.: HF5415.1265 / .S74 1995 Dewey Class. No.: 658.8/4