01325cam a2200277 a 4500 2825 2825 16130721 OSt 20230621113151.0 100311s2010 nyua 001 0 eng 2010009679 9780273773634 (pbk.) DLC DLC DLC HF5415.13 .W66 2013 658.8/02 22 Wood, Marian Burk. Essential guide to marketing planning / Marian Burk Wood. 3rd ed. Harlow, Eng. ; New York, NY : Pearson, 2013. xxiii,299 p. : ill. ; 25 cm. Includes index. Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control. Marketing Planning. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 LPL LPL GEN 2020-02-20 DONATIONS 0 HF5415.13 .W66 2013 2017/4778 2020-02-20 00:00:00 4778 2020-02-20 BK