Ferrell, O. C. <br/><br/>
Marketing strategy / 
O.C. Ferrell, Michael D. Hartline, George H. Lucas. 
 - 2nd ed. 
 - Fort Worth :  Harcourt College Publishers,  c2002. 
 - xxvi, 469 p. :  ill. ;  26 cm. 
<br/><br/> Previous ed. published under title. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030321034 
<br/><br/><label>LCCN: </label>2001089968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .F37 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8