@book{2824,
	author = {Ferrell, O. C. and Hartline, Michael D.},
	title = {Marketing strategy /},
	publisher = {Harcourt College Publishers,},
	year = {c2002.},
	address = {Fort Worth :},
	edition = {2nd ed.},
	note = {Previous ed. published under title.},
	url = {http://www.loc.gov/catdir/enhancements/fy1514/2001089968-b.html}
}