SELLING today:  creating customer value/ 
Manning,Gerald L...(et al). 
 - 3rd Canadian edition. 
 - Toronto,Canada.:  PEARSON/Prentice Hall,  c2004. 
 - xxvii,466 p.:  ill.;  26 cm. 
<br/><br/><label>ISBN: </label>0131398857 
<br/><br/><label>LC Class. No.: </label>HF 5438.25  / .M36 2004