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  <titleInfo>
    <title>MARKETING</title>
    <subTitle>the core</subTitle>
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      <placeTerm type="text">Canada</placeTerm>
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    <publisher>McGraw-Hill Ryerson</publisher>
    <dateIssued>c2012</dateIssued>
    <edition>3rd Canadian edition.</edition>
    <issuance>monographic</issuance>
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    <extent>xxiii,362 p.: col.ill.; 28 cm.</extent>
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  <note type="statement of responsibility">Kerin,Roger A...(et al.).</note>
  <classification authority="lcc">HF 5415 .K47  2012</classification>
  <identifier type="isbn">0070385653</identifier>
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