MARKETING:  the core/ 
Kerin,Roger A...(et al.). 
 - 3rd Canadian edition. 
 - Canada.:  McGraw-Hill Ryerson,  c2012. 
 - xxiii,362 p.:  col.ill.;  28 cm. 
<br/><br/><label>ISBN: </label>0070385653 
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K47  2012