TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 0072466588 (alk. paper)
AV  - HF5415.13 .P48 2003
U1  - 658.8 22
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 239-245) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004063160-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004063160-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0735/2004063160-b.html
ER  -