Peter, J. Paul. <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly. 
 - 9th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2003. 
 - xiv, 280p. ;  ill. :  26 cm. 
<br/><br/>Includes bibliographical references (p. 239-245) and index. 
<br/><br/><label>ISBN: </label>0072466588 (alk. paper) 
<br/><br/><label>LCCN: </label>2004063160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P48 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8