Marketing : 
Montrose Sommers,Jim Barnes 
 - Second Edition. 
 - xvi, 548 pages :  illustrations ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. 
<br/><br/><label>ISBN: </label>9780070951860 
<br/><br/><label>LCCN: </label>2012031489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Small business marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S64 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8