TY  - BOOK
AU  - Crane,Frederick G.
TI  - Marketing 
SN  - 9780070984943
AV  - HF5415 .C676 2008
U1  - 658.8 23
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Small business marketing
N1  - Includes bibliographical references and index; Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan
ER  -