Crane, Frederick G. <br/><br/>
Marketing  
Frederick G. Crane, (et...al) 
 - 7th Canadian Edition. 
 - xxxi, 587 pages :  illustrations ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. 
<br/><br/><label>ISBN: </label>9780070984943 
<br/><br/><label>LCCN: </label>2012031489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Small business marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C676 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8