The subject is marketing/ 
Lamb,Charles W...(et al) 
 - 2nd Canadian edition. 
 - Australia.:  THOMSON/NELSON,  c2002. 
 - xxi,616 p.:  col.ill;  27 cm. 
<br/><br/><label>ISBN: </label>0176169555 
<br/><br/><label>LC Class. No.: </label>HF 5415  / .L36 2002