TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 0321001990 (alk. paper)
AV  - HF5415.3 .K37 1999
U1  - 658.8/342 21
PY  - 1999///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Consumer behavior
KW  - Decision making
N1  - Includes bibliographical references (p [461]-482) and indexes
ER  -