Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making / 
Frank R. Kardes. 
 - Reading, Mass. :  Addison-Wesley,  c1999. 
 - xx, 505 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p [461]-482) and indexes 
<br/><br/><label>ISBN: </label>0321001990 (alk. paper) 
<br/><br/><label>LCCN: </label>97051676  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Decision making.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .K37 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8/342