@book{2774,
	author = {Dunne, Patrick M. and Lusch, Robert F.},
	title = {Retailing /},
	publisher = {Thomson/South-Western,},
	year = {c2005.},
	address = {Mason, Ohio :},
	edition = {5th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1103/2003116581-b.html}
}