MKTG/ 
Lamb,Charles W...(et al) 
 - 2nd canadian edition. 
 - Canada:  NELSON EDUCATION;  c2013 
 - xiii,380 p.:  some(col.)ill;  28 cm. 
<br/><br/><label>ISBN: </label>0176503692 
<br/><br/><label>LC Class. No.: </label>HF 5410  / .L36 2013