Marketing/ 
Berkowitz,Eric N(et...al) 
 - 5th canadian edition 
 - Toronto:  McGraw-Hill Ryerson;  c2003. 
 - xxxv,670 p.:  some(col.)ill;  28 cm 
<br/><br/><label>ISBN: </label>0070898332 
<br/><br/><label>LC Class. No.: </label>HF 5415  / .B47 2003.