01640cam a2200337 i 4500 274 274 17433452 OSt 20230621113025.0 120817s2013 caua b 001 0 eng 2012031489 0070939861 DLC eng DLC rda DLC pcc HF5415 .C676 2006 658.8 23 Crane, Frederick G. Marketing : Frederick G. Crane, (et...al) 6th Canadian Edition. Toronto,Canada: McGraw-Hill, 2006. xxxiii, 588 pages : illustrations ; 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. Marketing Management. Small business marketing. 7 cbc orignew 1 ecip 20 y-gencatlg lcc GENERAL 0 0 lcc 0 0 LPL LPL 2019-02-12 0 HF5415 .C676 2006 2017/4754 2019-02-12 00:00:00 4754 2019-02-12 BK 0 0 lcc 0 0 LPL LPL 2019-02-12 0 HF5415 .C676 2006 2017/4755 2019-02-12 00:00:00 4755 2019-02-12 BK 0 0 lcc 0 0 LPL LPL 2019-02-12 0 HF5415 .C676 2006 2017/4752 2019-02-12 00:00:00 4752 2019-02-12 BK 0 0 lcc 0 0 LPL LPL 2019-02-12 0 HF5415 .C676 2006 2017/4753 2019-02-12 00:00:00 4753 2019-02-12 BK 0 0 lcc 0 0 LPL LPL 2019-02-12 0 HF5415 .C676 2006 2017/4751 2019-02-12 00:00:00 4751 2019-02-12 BK