TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Marketing: Essentials
SN  - 0138890315
AV  - HF5415 .E86 1998
U1  - 658.8 19
PY  - 1998///
CY  - Canada, Ontario,Canada
PB  - Prentice Hall, Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -