Evans, Joel R. <br/><br/>
Marketing /  Essentials 
Joel R. Evans, Barry Berman. 
 - Canada:  Ontario,Canada :  Prentice Hall ;  Prentice Hall,  c1998. 
 - xv, 468, 12 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0138890315 
<br/><br/><label>LCCN: </label>81008405  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .E86 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8