Grewal, Dhruv. Marketing / Dhruv Grewal, Michael Levy. - Canadian ed. - Boston : McGraw-Hill Irwin, c2009. - xxviii, 538(gi1-in 22) p. : ill. (chiefly col.), col. maps ; 29 cm. Includes bibliographical references (p. 625-656) and indexes. ISBN: 9780070984929 9780070984929 LCCN: 2008053218 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .G675 2009 Dewey Class. No.: 658.8