TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Kerin,Roger A.
AU  - Rudelius,William
TI  - Marketing
SN  - 0070860459
AV  - HF5415 .B44113 2000
U1  - 658.8 19
PY  - 2000///
CY  - Toronto, New York
PB  - McGraw-Hill
KW  - Marketing
N1  - System requirements for computer disk: IBM PC; Includes indexes; Bibliography: p. 702-719
ER  -