Berkowitz, Eric N. <br/><br/>
Marketing / 
Eric N. Berkowitz, Roger A. Kerin, William Rudelius. 
 - 4th Canadian ed. 
 - Toronto, New York:  McGraw-Hill,  2000. 
 - xxviii, 697 p. :  ill. (some col.) ;  26 cm +  1 computer disk (5 1/4 in.) 
<br/><br/> System requirements for computer disk: IBM PC.  Includes indexes. 
<br/><br/>Bibliography: p. 702-719. 
<br/><br/><label>ISBN: </label>0070860459 
<br/><br/><label>LCCN: </label>88027583  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B44113 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8