Modern marketing :  Principles and practice / 
Pillai , R.S.N. , Bagavathi 
 - New Delhi ;  S.Chand Publishing ,  2016. 
 - xii,594 p,: 
<br/><br/><label>ISBN: </label>9788121816974 
<br/><br/><label>LC Class. No.: </label>HF5415  / .P54 2016