01416cam a2200313 a 4500 253 253 15580808 OSt 20230621113024.0 090109s2009 enka b 001 0 eng 2008055087 013127273X 0131272273X DLC DLC DLC pcc HF5415.35 .S65 2005 658.8 22 Marketing : real people, real decisions / Michael R. Solomon ... [et al.]. 2nd Canadian ed. Toronto Canada : Prentice Hall, 2005. xxiv, 564 p. : col. ill. ; 27 cm. Previous ed. entered under: Solomon, Michael R. Includes bibliographical references and index. What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution. Marketing Vocational guidance. Solomon, Michael R. 7 cbc orignew 1 ecip 20 y-gencatlg lcc GENERAL 0 0 lcc 0 0 LPL LPL 2019-02-11 0 HF5415.35 .S65 2005 2017/1801 2019-02-11 00:00:00 1801 2019-02-11 BK