Modern marketing :  Principles and practice / 
Pillai, R.S.N., Bagavathi 
 - New Delhi ;  S.Chand & Co.,  2011. 
 - xii,592 p,:  ill,; 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>LC Class. No.: </label>HF5415  / .P54 2011