01863cam a2200313 a 4500999001300000001000900013003000400022005001700026008004100043010001700084020001800101020001500119040001800134042000800152050002300160082001400183100003100197245006700228250001200295260003700307300003600344504006700380505088600447650001501333700002001348906004501368942001801413952011801431  c246d24617000551OSt20230621113023.0111014s2013    maua     b    001 0 eng    a  2011042944  a9781256775102  a125677510x  aDLCcDLCdDLC  apcc00aHF5415b.K625 201200a658.82231 aArmstrong, Garyq(Gary M.)10aMarketing :ban introduction /cGary Armstrong, Philip Kotler.  a4th ed.  aBoston :bPrentice Hall,cc2012.  axiii,663 :bcol. ill. ;c28 cm.  aIncludes bibliographical references ( p. R1 - R23 ) and index.0 aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics. 0aMarketing.1 aKotler, Philip.  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccGENERAL   00102lcc4070aLPLbLPLd2019-02-11l0oHF5415 .K625 2012p2017/4718r2019-02-11 00:00:00t4718w2019-02-11yBK