00834cam a2200265 a 450000100090000000300040000900500170001300800410003001000170007102000310008802000280011903500240014703500210017104000540019205000230024608200140026910000190028324500450030225000120034726000410035930000610040050400660046165000150052770000260054215574244OSt20230621113023.0090105s2010    mauab    b    001 0 eng    a  2008053218  a9780073380957 (alk. paper)  a0073380954 (alk. paper)  a(OCoLC)ocn226356759  a(OCoLC)226356759  aDLCcDLCdBTCTAdBAKERdC#PdCDXdBWXdYDXCPdDLC00aHF5415b.G675 201000a658.82221 aGrewal, Dhruv.10aMarketing /cDhruv Grewal, Michael Levy.  a2nd ed.  aBoston :bMcGraw-Hill Irwin,cc2010.  axxxv, 683 p. :bill. (chiefly col.), col. maps ;c29 cm.  aIncludes bibliographical references (p. 625-656) and indexes. 0aMarketing.1 aLevy, Michael,d1950-