01195cam a22002894a 450000100090000000300040000900500170001300800410003001000170007102000150008802000150010304000180011804200080013605000260014408200140017010000260018424501020021025000230031226000410033530000670037644000420044350000580048550400660054353802280060965000270083770000410086413544288OSt20230621113023.0040331s2005    mau      b    001 0 eng    a  2004040321  a0070887292  a0070887292  aDLCcDLCdDLC  apcc00aHF5415.13b.M369 200200a658.82221 aPerreault, William D.10aBasic marketing :ba global-managerial approach /cWilliam D. Perreault, Jr., E. Jerome McCarthy.  a10th  Canadian ed.  aBoston, Mass. :bMcGraw-Hill,c2002.  axix, 807 [30] p. :bcol. ill. ;c28 cm.e1  CD ROM (4 3/4 in.) 0aMcGraw-Hill/Irwin series in marketing  aMcCarthy's name appears first on the earlier edition.  aIncludes bibliographical references (p. 725-787) and indexes.  aSystems requirements for accompanying computer disk:  Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. 0aMarketingxManagement.1 aMcCarthy, E. Jeromeq(Edmund Jerome)