Foundations of marketing  
M.DALE BECKMAN,John M. Rigby 
 - 7th Canadian ed. 
 - Toronto:  Harcourt,  c2001. 
 - xx, 630(N1-I10) p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0039227359 0039227359 
<br/><br/><label>LCCN: </label>2009939188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / B424 2001