@book{238,
	author = {Ferrell, O. C.},
	title = {Foundations of marketing },
	publisher = {Harcourt,},
	year = {c2001.},
	address = {Toronto:},
	edition = {7th Canadian ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1105/2009939188-b.html}
}