TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Shapiro,Stanley J.
TI  - Essentials of marketing
SN  - 0256029415
AV  - HF5415 .M378 1983
U1  - 658.8 19
PY  - 1983///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -