McCarthy, E. Jerome <br/><br/>
Essentials of marketing / 
E. Jerome McCarthy, Stanley J. Shapiro. 
 - 1st Canadian edition. 
 - Homewood, Ill. :  R.D. Irwin,  1983. 
 - xv, 542 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256029415 
<br/><br/><label>LCCN: </label>82083441  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8