TY  - BOOK
AU  - Schoell,William F.
AU  - Guiltinan,Joseph P.
AU  - Valvatne,Laura
AU  - Schoell,William F.
TI  - Marketing essentials
SN  - 0026441918
AV  - HF5415 .F37 2002
U1  - 658.8 20
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - . 2002; Includes bibliographical references and index
ER  -