Schoell, William F. <br/><br/>
Marketing essentials : 
FARESE,LOIS Schneider,Grady Kimbrell,Carl A. Woloszyk 
 - New York:  McGraw-Hill,  c2002. 
 - xxvii, 771 p. :  col. ill. ;  28 cm. 
<br/><br/> . 2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0026441918 
<br/><br/><label>LCCN: </label>92025672  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .F37 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8